Babatunde Raji Fashola, former Governor of Lagos State and former Minister of Works, has described “Detty December” as a significant avenue for showcasing Nigeria’s potential and improving its global image.
Speaking at the University of Lagos convocation ceremony, Fashola emphasized the economic and developmental opportunities inherent in the annual December festivities.
“Detty December” refers to the month-long celebration in December, characterized by concerts, festivals, and a surge of social activities in Nigeria, particularly in Lagos.
Fashola pointed out that the phenomenon has gained international recognition, as evidenced by its entry on platforms like Wikipedia. “They are already monitoring,” he remarked, stressing the importance of being strategic in leveraging this trend.
Fashola highlighted that remittances from Nigerians in the diaspora during December alone account for approximately 4% of the country’s GDP. This influx of funds underscores the potential of “Detty December” as a driver of economic growth. However, he posed critical questions:
• Is this opportunity being effectively curated?
• Who is branding it?
• Who is mobilizing manpower to maximize its benefits?
These questions, according to Fashola, are vital for transforming the festivities into a structured, sustainable economic activity.
Drawing attention to the global tourism industry, Fashola explained the concept of MICE (Meetings, Incentives, Conferences, and Exhibitions) as a subset of tourism. He noted that “Detty December” has positioned Lagos as a destination worth visiting, with visitors sharing their positive experiences on social media. This digital footprint, he argued, enhances Nigeria’s image and stimulates interest in the country.
“One of the things that has come from this last event of Detty December is that it has opened a positive image for Nigeria. All of the young men and young women who came here from other parts of the world are reliving their experiences on social media,” Fashola said.
Fashola urged stakeholders to be deliberate, intentional, and proactive in planning for subsequent editions of “Detty December.” He challenged policymakers and entrepreneurs to think beyond Lagos, suggesting that the festivities should be expanded to other parts of the country.
“Why should Detty December end in Lagos? Why should it not spread?” he asked.
He also identified gaps in the existing system, such as accommodation shortages, and encouraged Nigerians to explore the vast value chain tied to the event. From providing beds and furnishings to vehicle maintenance and hospitality services, the opportunities are endless.
For Nigeria to fully harness the potential of “Detty December,” Fashola stressed the need for a coordinated approach. This involves branding the event, mobilizing resources, and creating infrastructure to support the influx of tourists and activities.
In his words, “Detty December has opened the door. Are we ready to seize it?”
By embracing this vibrant cultural phenomenon, Nigeria can boost its economy, enhance its global image, and create countless opportunities for its citizens.
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